Over the past 18+ years, JAM Collective has evolved into a versatile and accomplished boutique public relations shop with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. At JAM, we stand behind the belief that relationships are built to be maintained and strengthened – not stockpiled and filed away in a rolodex. Whether it’s a conversation about long-term goals or developing an exciting new initiative, our energy is directed not only towards immediate, tangible results but also partnering with our clients on their big picture.



Julie Atherton

Born and bred Bay Area native, Julie Atherton graduated from UC Davis with a degree in art. Julie started working immediately within the fields of marketing and public relations and hasn’t left yet. From The North Face to Old Navy, Julie’s long career in brand development includes a variety of successful and unique companies. Bringing the creative aesthetic of an artist to a finger-on-the-pulse instinct has allowed Julie to work with such innovative and creative clients. If Julie isn’t tearing it up on the soccer field, she might be on her way to yoga, whistling ‘Funkytown’ or making polaroids.

Julie Campagnoli

JC or the “other Julie” is a native San Franciscan with over 12 years of experience in public relations. In addition to PR, JC has a breadth of experience in both the consumer goods industry with Pottery Barn and Donna Karan as well as in the publishing world. JC has a passion for building brands, connecting products with the right audiences and engaging with journalists and influencers in innovative ways. JC is dedicated to regularly practicing yoga and collecting as many stamps in her passport while circling the globe.

Amy May

Based in Bozeman, Montana, Amy is a former journalist with a masters’ degree in public relations. She is known for her feisty fusion of editorial awareness and marketing know-how. With more than 10 years of representing outdoor, lifestyle, hunt and tactical brands, Amy will take any opportunity to get outside with her husband and daughter, testing clients’ gear on trail runs, hikes and fishing excursions. Her passion, focus and creativity shine in her work for the top brands she is proud to represent as part of Team JAM. 

Deborah Tomecek Pleva

For JAM, Deborah is often tapped to pitch brand stories, develop strategic plans and help clients navigate through crises. In addition to working in the outdoor industry, she brings experience from brands like Mercy Corps, Nike and Portland Farmers Market to the collective. Before settling in Portland, Deb spent five years literally running around the Czech Republic working for the Prague International Marathon and the Czech Olympic Committee. When she’s not working, she’s busy reading, exercising, cooking, and volunteering as a national board member of Girls on the Run International and coaching her daughter’s Girls on the Run team.

July Zaleski 

July brings 10+ years of diverse experience in the outdoor industry to JAM Collective.  She developed an extensive understanding of the industry through working in retail, as a buyer/merchandiser, in wholesale sales, and event management with a focus on environmental and socially responsible apparel brands.  Her inherent passion to create, consistently learn and ability to connect people has led her to join the inspired team at JAM Collective.  She spent her childhood in Lake Tahoe as a competitive athlete: downhill ski racing and long distance running, while also being naturally drawn to playing the flute and cooking.  These days you can find July zooming down the mountains on skis or a mountain bike, running on the trails, swimming, practicing yoga, dancing with friends, or traveling with her husband. 

Janete Rodas

Based in New York City, Janete has over a decade worth of Public Relations and Event Planning experience with a focus on delivering integrated national marketing strategies that incorporate PR, influencer programs, and retail. Most recently, she was the Director of Brands, Marketing and Communications at PMK•BNC, spearheading all public relations, brand partnerships and special event initiatives for numerous clients including Google Play, Cole Haan, Stella Artois, Ketel One Vodka, among others. Her role included establishing and managing the brand narrative, vision and storyline, define targets and key objectives to generate impactful and consistent media coverage.

Karen Whetstone

Whetstone? More like “Backbone!” With her cool, calm demeanor and eye for detail, Karen keeps things at JAM HQ running smoothly. Another Bay Area native and UC Davis graduate at JAM’s Mill Valley HQ, Karen is an avid runner, fierce soccer player and devoted mother of two. Thanks to Karen, JAM HQ gets its dog fix when Bob (the Whetstones’ charming and handsome Border Collie) accompanies Karen to the office.

Rian Rhoe

Rian joined JAM Collective after gaining international experience managing PR and Media for Vans and Reef across Europe, the Middle East and Africa. She holds a degree in Journalism and Communications from the University of Oregon and spent her formative years as a writer, while snowboarding and skateboarding in the Pacific Northwest. A natural connector, she loves to bring people together in both business and in her personal life.

Stephanie Wright

Prior to joining the JAM team as a the Senior Digital Media and Communications Strategist, Stephanie worked on the ecommerce team at evo — a leading action sports retailer in the Pacific Northwest. Stephanie is based out of Seattle and has some of the best Instagram Stories featuring all sorts of dogs (@stephwrighttt). Her favorite book is "The Last Season" (about a ranger that goes missing in the Kings Canyon backcountry) and her favorite outdoor place is on the Pacific Crest Trail in the North Cascades, of which she says “There’s nothing better."

Hazel Rogerson

Hazel is a Portland transplant via Pittsburgh, PA. Prior to joining JAM, she spent almost 4 years on the Sales Team at Snow Peak USA and was an independent rep in the Mid-Atlantic for brands like Nau, Toad & Co, and Ticla before that. Although she has a background in sales, she couldn’t be more excited about entering the wild and wonderful world of PR. Raised in the Outdoor Industry (literally, she went to Patagonia Daycare) Hazel enjoys working with clients who share her love of all things outside. When not at work, she can be found riding her bike around town with her little pooch, Tiny, riding basket-shotgun. She loves cooking, baking, true crime, and considers herself to be a pop-culture connoisseur. She knows exactly one joke and will always point out a cute dog when she sees one.


JAM Collective   |   220 Halleck Street, Suite 120A, San Francisco, CA 94129   |   culprits[at]jamcollective[dot]net   |   415-839-7546


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