Osprey Packs announces two notable additions to the marketing team. Rob BonDurant joins the company as Director of Marketing and Kurt Metternick fills the newly created position of Web Manager. The hiring of these two industry veterans is an integral component of Osprey’s focus on continued growth and points to the brand’s investment in a next generation, global communications strategy.
“Mountain Hardwear announces the Columbia Sportswear Company family of brands (Columbia Sportswear, MHW, Sorel, prAna, Montrail) plans to support Nepalese earthquake relief efforts with a donation of $50k to non-profit organizations including Mercy Corps, Oxfam & UNICEF. The company will also match all employee donations earmarked for the Nepal relief effort without limit. MHW will work with on-the-ground relief agencies to provide product donations of tents, sleeping bags & protective clothing as conditions on the ground allow.”
Yakima, together with its longtime partners Leave No Trace, International Mountain Bike Association (IMBA) and Subaru, has launched #sharethetrail, an online photo contest. Aimed to promote outdoor stewardship, it will feature crowd-sourced images of people taking care of the trails they use and love.