Arc’teryx
SERVICES: Public Relations
CLIENT SINCE: 2021
JAM Collective works closely with Arc’teryx each season to identify key storytelling moments, and prioritize those opportunities as a way to solidify its place in core outdoor and grow the mind share of new audiences. These strategies require unique tactics, from seamlessly orchestrated virtual press events to individualized pitches of exclusive opportunities. The outcome is a blend of key product stories gaining traction among the core, with in-depth brand features introducing Arc’teryx to wider audiences.
Strategic Brand Storytelling
Forbes, 2023
In conjunction with Earth Month, Arc’teryx worked with Forbes’ Tim Newcomb to explain the brand’s position of ‘sustainability through durability.”
Women’s Wear Daily, 2023
Arc’teryx leadership outlined the brand’s growth strategies in a feature with fashion trade outlet WWD.
Ski Mag, 2023
Arc’teryx brought a small group of female-identifying journalists to BC for a week of product deep dive and on-the-mountain experiences to share the brand’s shift towards its new women’s fit.
Norvan Spring ‘24 Virtual Launch
110
Virtual Event Attendees
Virtual Event Attendees
40
Personalized Norvan Sample Kits Seeded
Personalized Norvan Sample Kits Seeded
63
Spring ‘23 press hits featuring Norvan products
Spring ‘23 press hits featuring Norvan products
16
Billion Potential Impressions
Billion Potential Impressions
PRESS HITS
Outside, 2023
Arc’teryx’s Trail-Running Shoes Hit Their Stride
Gear Junkie, 2023