Field Station
SERVICES: Public Relations (Brand Launch)
CLIENT SINCE: 2022
JAM Collective developed a brand launch public relations strategy to generate brand awareness, drive website traffic, and position Field Station as an everyday adventure hotel that is community-focused.
Hospitality Brand Launch | An Everyday Adventure Hotel
Field Station, the newest lodging brand of AutoCamp Hospitality Group, opened its first location in Moab, Utah in May 2023.
58
Press Hits in the first seven months
Press Hits in the first seven months
14B+
Impressions in the first seven months
Impressions in the first seven months
10
Media stays completed since opening in early 2023
Media stays completed since opening in early 2023
PRESS HITS
The New York Times, 2023
New Bargain Lodges Offer Rustic Comfort in the Heart of Nature
Sunset, 2023
These Stunning Hotels Offer Easy Access to the Great Outdoors
Sunset, 2023
Men’s Health, 2023
The 2023 Men’s Health Travel Awards
Forbes, 2022
AutoCamp, The Group Behind Luxury Airstream Camping, Is Revamping A Motel In Moab
Afar, 2022