Vuarnet, a hugely popular sunglass brand in the 1980’s, focuses on repositioning and relaunching their brand in the US. JAM devises a multi-tiered PR Strategy to target the core ski/snowboard market where the brand is rooted while expanding the brand’s presence in the fashion, luxury and lifestyle audience.
- Host a special lunch during SIA with core ski/snowboard media declaring Vuarnet is back!
- Design an experiential media event in Sun Valley bringing together both core ski/snowboard journalists and fashion/lifestyle
- Dedicate a NY based JAM team member to focus on fashion media
- Schedule frequent one on one meetings with NYC media via desksides and seasonal showroom events
- Execute a seasonal seeding program to get Vuarnet on the faces of key media via desksides and seasonal showroom events.
- Manages Vuarnet’s global social media presence, from strategy to digital influencer partnerships to ad buys.