Over the past 15 years, JAM Collective has evolved into a versatile and accomplished boutique public relations shop with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. At JAM, we stand behind the belief that relationships are built to be maintained and strengthened – not stockpiled and filed away in a rolodex. Whether it’s a conversation about long-term goals or developing an exciting new initiative, our energy is directed not only towards immediate, tangible results but also partnering with our clients on their big picture.



Julie Atherton

Born and bred Bay Area native, Julie Atherton graduated from UC Davis with a degree in art. Julie started working immediately within the fields of marketing and public relations and hasn’t left yet. From The North Face to Old Navy, Julie’s long career in brand development includes a variety of successful and unique companies. Bringing the creative aesthetic of an artist to a finger-on-the-pulse instinct has allowed Julie to work with such innovative and creative clients. If Julie isn’t tearing it up on the soccer field, she might be on her way to yoga, whistling ‘Funkytown’ or making polaroids.

Julie Campagnoli

Julie C, or “the other Julie,” is a native San Franciscan with a breadth of experience in the consumer goods industry – working with Pottery Barn and Donna Karan – as well as within the publishing world. Her knack for organization, keen sense of style and solid sense of humor are key contributions to JAM Media Collective. Julie C. is dedicated to Zumba domination and trying to take every spin class the city can throw at her.

Deborah Tomecek Pleva

As a non-Julie and Portland, Oregon-based team member, Deborah rounds out the JAM team with experience from brands like Nau, lucy activewear and Portland Farmers Market. She’s often behind the scenes writing press kit materials and product releases. Before settling in Portland, Deb spent five years literally running around the Czech Republic working for the Prague International Marathon and the Czech Olympic Committee. When she’s not working, she’s busy exercising, cooking, practicing yoga, Spanish and Czech (but not at the same time), and meeting the never-ending needs of her two littlest clients – her son and daughter.

Amy Hunter

Amy Hunter is also based in Portland, Oregon and tries not to look at the perfect weather reports for San Francisco, California (JAM’s HQ). A PR veteran, she is experienced in launching products and events, and creating buzz around companies and causes. When not building press lists or writing press releases, she can be found transporting her two boys on her utility bike, working on her downward facing dog or seeking out new singletrack on her mountain bike.

Amy May

A graduate of the University of Montana’s Journalism School, Amy May began her career as a newspaper reporter and magazine writer before transitioning into the field of Public Relations. Her passion, focus and creativity are well-suited to her work with with the leading brands she is proud to represent as part of Team JAM. A Montana-native who calls Hood River, OR home, Amy plans on someday visiting Petra in Jordan. Not only is Amy a year-round runner & iron-pumper, she also loves skiing and sun-worshiping — when either are in season. On top of all that work and play, Amy recently completed her Master’s Degree in Public Relations and continues to impress all of us with her time-management skills and seemingly boundless energy.

Sara Murphy

JAM’s Senior Communications Strategist, Sara manages Social Media strategy, planning, content
and reporting for JAM Collective and clients including Osprey Packs, Vuarnet and Igloo Coolers. While obtaining her undergraduate degree from UC Berkeley, Sara honed both her writing and problem-solving abilities and utilizes both skills in managing projects, calendars, campaigns and collaborators. She has managed brand communications, content strategy, and social media marketing since 2008.

Karen Whetstone

Whetstone? More like “Backbone!” With her cool, calm demeanor and eye for detail, Karen keeps things at JAM HQ running smoothly. Another Bay Area native and UC Davis graduate at JAM’s Mill Valley HQ, Karen is an avid runner, fierce soccer player and devoted mother of two. Thanks to Karen, JAM HQ gets its dog fix when Bob (the Whetstones’ charming and handsome Border Collie) accompanies Karen to the office.


JAM Collective   |   220 Halleck Street, Suite 120A, San Francisco, CA 94129   |   culprits[at]jamcollective[dot]net   |   415-839-7546


Be in Touch

Name *