JAM x Outdoor Retailer 2018
Earlier this month we were once again in Denver for Outdoor Retailer and, as usual, we’re left with new friends, to-do lists and excitement about all things Outdoor Industry. This year was the first time this tradeshow was held in November, previewing what’s coming down the pipeline for Fall 2019.
Per true Vasque tradition, Booth 4401 was filled with innovative design, fan-favorite shoes and a little flapjack fuel to keep us going the morning of Day 2.
This year, Osprey debuted a bag for every user including the perfect carry-on, a low-profile ski backpack and a pack for both extended time on the trail and international trips. In addition, Osprey hosted a happy hour with another JAM client, Big Gin, raffling off prizes and raising money for AORE (Association of Outdoor Recreation and Education).
“Authentic Activations” Panel
The panels at Outdoor Retailer are always some of the most inspirational and thought-provoking events at any show. This year we were particularly intrigued by “Authentic Activations,” a look at how companies can and do respond to the millennial desire to obtain experiences over things.
See you in 2019!
We’ll be back in Denver in January 2019 for Outdoor Retailer — see you then!