Outdoor Retailer Recap: November 2018

JAM x Outdoor Retailer 2018

Earlier this month we were once again in Denver for Outdoor Retailer and, as usual, we’re left with new friends, to-do lists and excitement about all things Outdoor Industry. This year was the first time this tradeshow was held in November, previewing what’s coming down the pipeline for Fall 2019.

Vasque Footwear

Per true Vasque tradition, Booth 4401 was filled with innovative design, fan-favorite shoes and a little flapjack fuel to keep us going the morning of Day 2.

 No fun being had at the Vasque Footwear booth.

No fun being had at the Vasque Footwear booth.

 Vasque’s Joe Peters showing off the latest.

Vasque’s Joe Peters showing off the latest.

 Catered pancake breakfast the morning of Day 2.

Catered pancake breakfast the morning of Day 2.

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 They’re not typically meant for eating, but we won’t tell her any different. JAM Team member Amy May with  Heather Balogh’s  daughter, Lilliana.

They’re not typically meant for eating, but we won’t tell her any different. JAM Team member Amy May with Heather Balogh’s daughter, Lilliana.

Smartwool

This year, Smartwool introduced their Smartloft-X Full Zip as well as their new Intraknit Technology. Characterized by a lighter weight and cleaner finish than most other materials, Smartwool’s Intraknit Technology was awarded “Best of Show” from The Manual.

 Intraknit wins “Best of Show” from The Manual.

Intraknit wins “Best of Show” from The Manual.

 Molly from Smartwool showing off the latest.

Molly from Smartwool showing off the latest.

 Sharing one of the latest collaborations of Smartwool and athlete/artist Chris Benchetler.

Sharing one of the latest collaborations of Smartwool and athlete/artist Chris Benchetler.

Osprey Packs

This year, Osprey debuted a bag for every user including the perfect carry-on, a low-profile ski backpack and a pack for both extended time on the trail and international trips. In addition, Osprey hosted a happy hour with another JAM client, Big Gin, raffling off prizes and raising money for AORE (Association of Outdoor Recreation and Education).

 Talking about the Transporter Family with Hayley from  The Enthusiast Network .

Talking about the Transporter Family with Hayley from The Enthusiast Network.

 Chatting about the airport to hostel to trail capabilities of the Farpoint and Fairview Backpacks.

Chatting about the airport to hostel to trail capabilities of the Farpoint and Fairview Backpacks.

prAna

Known for their sustainability, versatility and durability, prAna had a busy week showing off a few of their new collections this week including their down PYX Hoodie and the new Merrigan stretch corduroy collection for women.

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Forsake

At this November show, Forsake previewed a few new leather styles, ideal for variable autumn weather and ready for adventure at a moment’s notice. Their newest boot styles are ripe with versatility and style.

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“Authentic Activations” Panel

The panels at Outdoor Retailer are always some of the most inspirational and thought-provoking events at any show. This year we were particularly intrigued by “Authentic Activations,” a look at how companies can and do respond to the millennial desire to obtain experiences over things.

 “At the end of the day, it’s all about relationships.” Molly Cuffe from  Smartwool

“At the end of the day, it’s all about relationships.” Molly Cuffe from Smartwool

See you in 2019!

We’ll be back in Denver in January 2019 for Outdoor Retailer — see you then!