Meet Friend of JAM: Teresa Baker

Meet Friend of JAM: Teresa Baker

Teresa Baker is an advocate for diversity, working tirelessly to ensure that not only the country’s national parks are more diverse in their staff and visitors, but also the outdoor industry as a whole. On April 22, we are partnering with Teresa to bring together women executives from outdoor brands in San Francisco’s Presidio, a special gathering to help us learn from each other and collaborate. We caught up with Baker to learn a little bit more about her and her work.

Q & A With Thru Hike Syndicate Ambassador Grizel Williams

Q & A With Thru Hike Syndicate Ambassador Grizel Williams

Now entering its fifth season, the Thru-Hike Syndicate is a brand partner-powered program supporting a select and diverse group of thru-hikers attempting to complete some of the most iconic long trails throughout the United States. We’re proud to highlight 2018 THS Ambassador Grizel Williams who is hiking the Pacific Crest Trail this year.

BioLite Launches Kickstarter for Revolutionary Headlamp

BioLite Launches Kickstarter for Revolutionary Headlamp

BioLite, an innovator in off-grid energy solutions, is proud to debut the BioLite HeadLamp, a 330-lumen, rechargeable headlamp that delivers top-tier functionality with an unparalleled fit thanks to proprietary 3D SlimFit construction. Now live on Kickstarter, HeadLamp’s crowdfunding campaign will run through October 19th with delivery to backers in time for Holiday 2018.

Meet Friend of JAM: Anna Brones

Meet Friend of JAM: Anna Brones

Anna Brones is a writer, artist, publisher, and producer. She works as a papercut artist, creating graphic illustrations from a single piece of paper. Currently Anna is working on the Women's Wisdom Project, a series featuring 100 papercut portraits of amazing women and their insight. We recently caught up with Anna and we're pleased to share it in this Q&A

Osprey Named REI 2017 Vendor Partner of the Year in the Camp Division

Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce that it has been named REI’s 2017 Vendor Partner in the Camp division. REI recognized Osprey in 2007 as its overall Vendor Partner of the Year, and in 2006, 2008, 2010, 2012, 2014 and 2015 as the Camp division recipient.

“It is an honor to be recognized by REI with this award,” said Layne Rigney, President of Osprey Packs. “Our relationship has flourished over the years and is built on shared goals of fostering a community of inclusivity in the outdoor industry, ultimately resulting in success for our brands.”

The Vendor Partner of the Year awards program was established by REI in 1993. Each year, companies are nominated by the co-op’s three merchandising divisions – Camp, Action Sports and Outdoor Wear – for partnering with REI to meet customer needs, raise the bar for product quality and drive sustainable business practices.

Winners were announced at the Outdoor Retailer + Snow Show Winter Market last month in Denver, Colorado. NEMO Equipment was presented with the overall annual Vendor Partner of the Year award, while NRS and Oboz were named divisional winners along with Osprey Packs.

About Osprey Packs

Independent since 1974 and still anchored by the design genius of company founder, Mike Pfotenhauer, Osprey Packs is the global leader in exceptional, high-performing, innovative packs for outdoor, cycling, travel and urban adventures. Osprey’s dedication to create innovative, high performance gear reflects the brand’s love of adventure and devotion to the outdoors.

All Osprey products are backed by the brand's All Mighty Guarantee. Osprey will repair any damage or defect for any reason free of charge – whether it was purchased in 1974 or yesterday. If Osprey is unable to perform a functional repair on a pack, they will happily replace it.

Osprey Packs can be found online at and in outdoor specialty retailers in over 60 countries worldwide. To learn more about Osprey and its products, visit Follow all brand updates on Instagram (@ospreypacks), Facebook (/ospreypacks) and Twitter (@ospreypacks).

Vasque Appoints JAM Collective as Communications Agency

Vasque footwear, a family-owned company with over 50 years of experience in the outdoor footwear sector, is extremely proud to announce it has appointed JAM Collective as its PR and Social Media agency of record beginning December 1, 2016. JAM Collective is a versatile and accomplished boutique agency specializing in public relations, social media, brand communications, and strategic partnerships.

 JAM Collective will work to collaboratively build and support Vasque’s communications strategy using traditional and emerging public relations outreach as well as heading up the brand’s social media marketing and execution.  

“We couldn’t be more excited to work with JAM Collective and their team that offers creative energy for storytelling and a deep understanding of building brands. JAM is the perfect partner to help us share our heritage and next generation of products,” said George Curleigh, vice president of Vasque. “We’d also like to offer our sincere gratitude to the team at Darby Communications for all they’ve done over the last nine years.”

Founded in 1964, Vasque is a performance-based outdoor footwear brand rich in heritage and deeply rooted in the outdoors. Vasque understands the outdoors is a state of mind. It is this understanding that motivates Vasque to focus on world-class fit and quality in every performance backpacking, hiking and trail running shoe they create. Vasque’s authentic footwear is designed and built to withstand harsh conditions, rugged wear and the tests of time while delivering the best fit and all-day comfort on the trail.

 “We are thrilled with the opportunity to work with Vasque, an incredible company with deep roots in the outdoor industry and a reputation for building the most trustworthy product for the trail,” said Julie Atherton, founder of JAM Collective. “As Vasque continues to grow, we look forward to creating unique and powerful communication strategies that introduces the brand to new markets.” 

Working alongside Atherton will be JAM’s Amy May, director of outdoor at JAM, and Sara Murphy, director of digital communication, who have a combined 17 years of experience in outdoor, consumer and cause marketing.

Vasque joins the constellation of JAM Collective clients representing some of the world’s best active lifestyle, outdoor, bike and fashion brands including Osprey Packs, Leatherman, Mountain Hardwear, Vuarnet, Yakima Products, Inc. and Snow Peak.


ABOUT Vasque

Since 1964, Vasque has been making the best backpacking, hiking, insulated and trail running shoes on the market. Trust on the trail represents everything Vasque does, from their product design to their products performance.

About JAM Collective

Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 15 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, Leatherman, Mountain Hardwear, Vuarnet, Yakima Products, Inc. and Snow Peak.