Background

KEEN approached us with a new footwear concept and asked us to think outside the box

KEEN approached us with a new footwear concept and asked us to think outside the box.

 

 

JAM's Role

JAM took a multi-pronged approach to launch UNEEK, focusing on Traditional Media Outreach and Creative Asset Development that included producing a UNEEK Lookbook in partnership with RANGE, facilitating an Instagram takeover of KEEN’s account by an Esquire photographer and managing a digital influencer program that reached 446,000 followers in 30 days.

 

 

 

 
Screen Shot 2017-11-10 at 1.31.39 PM.png

Results

In 30 days, the KEEN UNEEK garnered 19 initial press hits, totaling 69 million impressions.